Privacy Policy

This Privacy Policy explains how Arcus Automations ("we", "us", "our") collects, uses, stores, and discloses personal information obtained through our website and related systems. We are committed to protecting the privacy of individuals and managing information in accordance with the New Zealand Privacy Act 2020 and, where applicable, the Australian Privacy Act 1988.

By using our website or submitting personal information to us, you agree to this Privacy Policy.

1. Information We Collect

We collect personal information directly from you when you voluntarily provide it through our website, calculators, forms, modals, or communications.

The types of personal information we may collect include:

• Full name
• Email address
• Phone number
• Company name
• Company website
• Industry or business type
• Country or region
• Service interests or topics (e.g. AI automation, integration, web/app development)
• Budget range or project scope (when supplied)
• Preferred contact date or time
• Details provided through contact forms, modal popups, or calculators
• Any other information you voluntarily provide during communication with us

We may also collect technical and behavioural data such as IP address, device type, browser information, pages visited, referring site, time spent on pages, form interactions and CTA (Call To Action) engagement events. This information is gathered via cookies and similar technologies (Google Analytics, Meta Pixel, or comparable tools).

2. Purpose of Collection

We collect and use personal information for purposes including:

• Responding to enquiries and providing information about our services
• Assessing business needs and developing tailored automation or integration solutions
• Delivering requested materials, including ROI Playbooks, reports, or calculator summaries via email
• Operating and improving our website, calculators, and automation systems
• Managing leads, client relationships, and communications
• Sending updates, insights, or marketing communications (where you have consented)
• Performing analytics to understand visitor engagement and improve site performance
• Complying with our legal, tax, or contractual obligations

We will not use personal information for unrelated purposes without your consent, unless required or permitted by law.

3. Automated Calculators, Modals, and Email Delivery

When you use interactive calculators or forms on our website, the following applies:

• Information you enter (e.g. ROI data, estimated values, company name, and contact details) may be transmitted securely to our automation platform via webhook for processing.
• We use this information to generate reports, email results, and deliver the ROI Playbook or other requested materials.
• Submissions may also notify our internal team for follow-up or scheduling if you have requested a call or ROI review.
• You may receive an automatic confirmation or follow-up message summarising your results.
• You can opt out of further communications at any time using the unsubscribe link or by emailing admin@arcusautomations.com.

4. Use and Disclosure of Personal Information

We may share personal information with:

• Employees and contractors of Arcus Automations who require access to perform their duties
• Service providers assisting with hosting, analytics, communications, automation workflows (e.g. n8n), CRM systems, or security
• Email and document delivery providers used to send ROI Playbooks or other materials
• Law enforcement or regulatory authorities if required by law
• Third parties where you have authorised disclosure

Client data or project files provided to Arcus Automations are used solely to perform contracted work.

We do not sell, rent, or disclose client or visitor data to unrelated third parties for marketing purposes.

5. Storage and Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, alteration, or disclosure. This includes technical, administrative, and physical safeguards appropriate to the sensitivity of the data.

All information transmitted through forms, modals, or calculators is handled via secure channels and stored in encrypted systems where applicable.

However, no internet or electronic storage method is completely secure, and we cannot guarantee absolute protection.

6. Access and Correction

You have the right to request access to the personal information we hold about you and to request correction if it is inaccurate or incomplete. To make a request, contact us using the details below. We may require proof of identity before releasing or amending information.

7. Retention of Personal Information

We retain personal information only as long as necessary for the purpose for which it was collected, or as otherwise required by law. When no longer needed, information is securely deleted, anonymised, or archived for compliance purposes.

8. International Data Transfers

We may use third-party providers located outside New Zealand, such as in Australia, the United States, or other jurisdictions. These providers may store or process your data on our behalf.

We take reasonable steps to ensure that such international transfers comply with applicable privacy laws and that your data remains protected to a comparable standard.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve performance, personalise content, and analyse usage patterns. We may use services such as Google Analytics, Meta Pixel, or other analytics tools to collect information about your browsing behaviour and conversions.

You can disable cookies through your browser settings, although this may limit certain features of the website.

10. Aggregated and Anonymised Data

We may use anonymised and aggregated data from calculators or form submissions to analyse trends, improve services, or create benchmarks. This data will not identify you personally.

11. Third-Party Websites

Our website may contain links to external websites or embedded third-party tools. We are not responsible for the content or privacy practices of those sites. You should review the privacy policies of any external services you interact with.

12. Children's Privacy

Our services are directed to businesses and professionals. We do not knowingly collect or store personal information from individuals under 16 years of age.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in technology, our services, or legal requirements. The revised version will be published on this page with a new effective date. We encourage you to review this policy regularly.